Pitch an editor, not a blogger
Why pitching real editors changes your angle, your standards, and ultimately earns links that hold their value for years.
Read article →Insights
Guides & field notes
Field notes on editorial outreach, story angles and the slow craft of earning a link worth keeping.
Finding the story angle editors can't refuse
How to turn a flat client topic into a genuine story using the reader's question, timeliness, and tension editors reward.
Read article →Contextual links that actually last
Why links inside relevant editorial content outlast footer and bio links, making context the real driver of durability and value.
Read article →What makes editors say no (and how to avoid it)
The real reasons editorial pitches get rejected — irrelevance, self-promotion, no story, bad timing — and the practical fixes for each one.
Read article →Digital PR without the budget
How to earn coverage and links with time instead of money — reactive commentary, small honest data, and relationships that compound over years.
Read article →Anchor text for editorial links
Why the editor and the context should choose the anchor, how natural distribution self-regulates, and why control is the real risk.
Read article →Anatomy of an outreach email that gets a reply
Breaking an outreach email into subject, opener, ask, brevity, personalization and signature, with a real before-and-after rewrite.
Read article →Building real relationships with editors
The long game in outreach: being useful first, remembering the beats of a person, and becoming a trusted regular contributor.
Read article →Guest post vs linked mention: which to pursue
The two editorial-link formats compared on effort, payoff, when each fits, and how to ask for the one that matches your situation.
Read article →Resource-page link building, the honest way
Resource pages still earn durable links if you find pages that truly fit, deserve the spot, and pitch them politely instead of blasting lists.
Read article →Following up without being annoying
Most yeses hide behind unanswered first emails. Here is the cadence, the value-per-touch rule, and the knowing-when-to-stop that keeps follow-ups welcome.
Read article →Vetting sites before you pitch them
Quick quality checks that keep you pitching only sites worth a link, so a bad placement never becomes a liability in your client's profile.
Read article →Scaling outreach without becoming spam
How to grow outreach from dozens of pitches to hundreds while keeping personalisation, relevance and editor relationships intact through segmentation and limits.
Read article →The link reclamation playbook
Finding unlinked brand mentions and lost links, then completing them with a polite, low-friction reclaim request that publishers actually welcome.
Read article →Seasonal angles that get your pitch opened
Tying pitches to calendar moments, planning backwards from publication, and balancing evergreen and timely stories with a calendar you actually use.
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